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Date: Wednesday 28 and Thursday 29 May, 9.30am to 5pm
Venue: CoSTAR Screen Lab, Studio Ulster, 9 Gullivers Drive, Belfast, BT3 9HW
Category: Business, Free
This immersive programme is a journey into the cutting-edge world of Virtual Production, featuring industry leaders Target3D, Aura Digital Studios, and renowned VFX Technical Director Simon Legrand.
Whether you're a filmmaker, creative professional, or tech enthusiast, this workshop promises inspiration, exploration, and hands-on insights into this revolutionary field.
Advanced Media Production tools provide creators with increased flexibility and control over their artistic vision. It allows them to experiment with new techniques, styles, and formats, pushing the boundaries of creativity and this two day workshop will give you inspiration and hands-on experience which will appeal to a wide range of creative companies and individuals.
For advertising and creative agencies, virtual production is a game-changer, offering cost savings, creative freedom, and faster production times. Whether producing high-end commercials, immersive branded experiences, or engaging social media content, agencies can leverage this technology to elevate their storytelling and captivate audiences, with the likes of:
Car commercials with dynamic, fully digital roadscapes. luxury product showcases in futuristic or exotic locations and Virtual test drives and interactive 3D product explorations.
For Corporate and B2B Marketing content, this technology offers virtual keynote speeches and presentations with interactive elements, digital twin offices and branded virtual environments for business use, and training and onboarding videos with interactive virtual sets.
For TV and Film practitioners, high-end cinematic sequences with virtual backgrounds, music videos set in surreal or hyper-realistic digital environments, mixed-reality storytelling that blends animation, CGI, and live-action are just some of the fantastic possibilities that this workshop will offer.
Over two packed days you will understand how all of this and more can be achieved at the world leading facility at Studio Ulster.
Workshop One Wednesday 28 May: 'Inspire', designed to spark your imagination and showcase the boundless possibilities of Virtual Production. Hear from VFX expert, Simon Legrand and local creative digital studio Aura as they share their groundbreaking experiences and insights. Learn how these technologies are transforming the way stories are told, from stunning virtual environments to seamless integration of live-action and digital assets. Be inspired by demonstrations and behind-the-scenes stories that bring the magic of Virtual Production to life.
Workshop Two Thursday 29 May: 'Explore', invites you to roll up your sleeves and dive into the technical and creative processes. With guidance from Target3D, you'll gain practical insights into motion capture, virtual environments, and real-time rendering. Get up close with cutting-edge tools and techniques that are shaping the future of filmmaking. Whether you're new to the field or looking to enhance your expertise, this workshop will leave you equipped and excited to take your projects to the next level.
Why attend?
- Learn how Virtual Production is transforming the way film, tv, advertising and creative agencies create content by combining real-time CGI, LED walls, and motion capture.
- Be one of the first to experience the virtual production Co Star lab at Studio Ulster
- Hear from leading Creative Technologists, VFX and Virtual Production experts
- Be guided beyond to the workshop from the Digital Catapult and Target3D teams on how you can incorporate these technologies into your future projects.
Who should attend?
- Creative Agencies
- Advertising Agencies
- Corporate Sales Departments
- Marketing agencies
- Games and Animation
- Film and TV companies
- Media Researchers
Tickets
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