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Council helps businesses gear up for digital transformation

13 Sep 2019
320 Belfast businesses are set to benefit from free, specialist digital support through Belfast City Council’s new ‘Digital Technology Programme.’

Part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme, the newly launched project will provide assistance and mentoring to small medium enterprises (SMEs) over the next three years. With tailored-made support, the programme will equip businesses with the digital skills to manage information, communicate, transact and problem solve, while also enabling them to scale up, drive business growth. It’s expected that the programme will help businesses create over 360 jobs by 2023.

Chair of Belfast City Council’s City Growth and Regeneration Committee Councillor Deirdre Hargey said: “I’m really pleased to see this new Digital Technology programme being offered to Belfast businesses. We made a commitment in our Belfast Agenda to support our SMEs’ growth and competitiveness and it’s crucial that businesses use the latest knowledge and techniques available to enhance customer reach, engagement, and in turn, increase sales and profitability. Not only will this programme give them the tools and the expertise they need, the support will be delivered in a way that’s tailored to their specific business needs. Better still, thanks to support from our funders, it’s totally free of charge.”

Starting later this month, the programme will consist of 12 workshops and between eight and 35 hours support for each participating business, focusing on social media, web development, online advertising, search engine optimisation (SEO), analytics and content creation.

To be eligible to apply, your business must be located within the Belfast City Council boundary; employ fewer than 50 employees; be actively trading for at least six months and not currently receiving similar support elsewhere.

With high demand expected and a competitive application process, eligible businesses who are interested in the programme should visit www.belfastcity.gov.uk/digitaltechnology to learn more about the application process.
Digital Technology Programme